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For so long as he may keep in mind, Bow Wow has at all times been a fan of the KISS brand however when he was approached for the chance to be the brand new KISS Colours & Care model ambassador, he was admittedly apprehensive. Although his momager Teresa Caldwell defined to her son that the chance would come with being concerned within the creatives of the model, he nonetheless didn’t perceive his overarching duties and tasks.
“I used to be like, ‘So that you need me to be on each durag throughout the nation? I’m changing the durag man as a result of I’m a mannequin? I don’t get it.’,” he instructed HelloBeautiful about his preliminary response. As soon as Caldwell reminded the rapper born Shad Moss about his relationship with durags since his Like Mike days, his thoughts modified virtually instantaneously as soon as he thought again to his youngin’ days when he needed to hold his hair as recent as his bars.
Furthermore, Bow acknowledged that together with a recent set of kicks and an outsized basketball jersey, durags have been a part of the tradition for so long as he may keep in mind. From Nelly, 50 Cent, and Mobb Deep to Fabolous and the “Trend Killa” himself A$AP Rocky, Bow Wow simply started to hold forth on the lengthy record of rappers within the sport who had durags as important elements of their streetwear swagger.
Along with recognizing it as a mainstay in hip-hop vogue, Bow Wow felt aligned with the model’s mission and expectations as somebody who had an ever-evolving relationship along with his hair within the public as he was rising up as a younger rapper. From his low fade with waves spinning in Lottery Ticket to his traditional straight backs as seen in Like Mike, he acknowledges how his hair at all times “meant the whole lot” to the beloved model we all know as Bow Wow.
“As soon as I took a second and simply thought again about it, I’m like, Rattling, it actually did imply lots to me rising up and nonetheless to this present day, and that might be dope, eliminating the dude that’s been dominating the durag covers for therefore lengthy and let me simply go forward and simply get into it,” he shared with HelloBeautiful.
his friends, he observed that numerous his hip-hop colleagues enterprise into vogue or spirits, however none of them have really explored wellness and sweetness from the boys’s perspective. Now, it was Bow’s flip to carve his personal lane in an undersaturated trade and stand out from the remainder. “I’ve acquired my very own lane the place I can actually simply drive this strictly to the tradition, my core fan base, and simply to males typically [to] allow them to be ok with themselves and look good and who actually cares about their hair.”
In an unique interview with HelloBeautiful, Bow Wow took a Zoom assembly from his personal whip to debate all issues KISS Colors & Care brand ambassadorship, the significance of together with males in conversations about magnificence, and the way being a father challenged his personal private hygiene routine.
On the significance of together with males in women-dominated conversations about self-care:
“I believe the boys these days, we’re getting higher with it. You talked about it’s all concerning the ladies. If it’s concerning the ladies from the person’s standpoint, you need to do all of the issues {that a} girl goes to key in on. You may go on a date, your hair not proper, the lineup not recent, the waves ain’t spinning, and [there’s] slightly grey dust beneath the nails, she’s going to be laughing. I at all times even preach that to my mates [and] it’s already laborious that I’m who I’m, however y’all do not make it any simpler on yourselves as a result of y’all make it simple. You’ve acquired to ensure your grooming is correct. Man, your lineup’s acquired to be proper.
“I at all times get on my guys like, Pay attention, each time we step out, we symbolize one another and we need to look good whereas we’re doing the work too as a result of that brings extra alternatives. While you stroll out the door and get out your automotive, you simply need to be ok with your self. There’s a sure confidence that’s inside us as males. It’s nothing like while you acquired that recent lineup, you need to present it off. Dudes need to get on FaceTime slightly bit extra. It simply offers you slightly increase of confidence.”
On normalizing males getting manicures:
“[Men] want to know, Yo, go get a pedicure, man. It’s not only for the women. Go get a manicure. Then after that, go get you a pleasant reduce. Grooming is necessary, man. You’ve acquired to deal with your self. [Having dirt under your nails] is the worst factor ever. You do not need it. It’s disgusting. My mother was the primary girl who ever put me on that. She was like, Pay attention, you possibly can’t do it like that. From that day ahead, I simply listened and I’ve been on it ever since. That’s why I at all times encourage my mates and simply guys typically, it’s not only for the women. Trying good and feeling good is for everyone.”
On how turning into a father modified his strategy to self-care and hygiene:
“For me, it’s simply [about] passing alongside the traits that I would like my youngsters to have. That’s why I’m working rampant right now. I needed to take my son to highschool and I’ve been on daddy obligation for the previous three days. He’s about to be three so it’s crucial. To not put his mother on blast, however after I get him, typically I’ll be like, Boy, your ears – what’s going on? You’ve acquired to get all that. What are we doing? It’s simply the whole lot that my mom taught me – the significance of smelling good, wanting good, caring for your self, and having that sense of confidence. I’m instilling it in my son now so as soon as he will get older, not solely will he have the ability to cross alongside, however it could persist with him and he’ll perceive hygiene is the whole lot. You’ve acquired to remain proper [and] you’ve acquired to remain energetic.
“For Shai, the toughest factor together with her was [that] – and I did it too after I was little – you possibly can’t have ashy legs. She can be like, But it surely’s winter. I’m sporting denims. Nobody sees, and I confirmed her an image of one thing and it scared the hell out of her. To this present day, she’ll let me know the whole lot good now. Nobody needs to be shedding hair, nobody needs to need to have particular visits for skincare. These are issues that you could get on board now and get energetic early so that you don’t have to fret about all the additional stuff in a while down the highway.”
On Bow’s final self-care routine and what wellness seems to be like for him:
“If I’m preparing for an occasion, I’m feeling overconfident. The haircut has simply acquired accomplished, recent out that bathe, in fact that durag is on for certain, all of the requirements that I would want. I don’t need to give them away. You’ve acquired to deal with the enamel. After that, it’s time to get recent. I’ve acquired to open up a recent field. I swear to God, I’ve acquired packing containers of my durags lined up in my toilet drawer proper now. It seems to be like a retailer in my toilet while you open up the drawers.
“As soon as I put all that collectively and I stroll out the bed room door and everyone see me, and it’s like, That’s how we’re stepping out? Okay, that’s how we’re doing it? Then in fact that simply provides extra power on high of the arrogance that I already had earlier than I walked out my bed room, and now it’s simply full on. I’m feeling myself at that time. That’s what feeling good does. It offers you that confidence to stroll in a room together with your chest out, your head up excessive. It’s a dope feeling. For me, that’s after I know I really feel good.
“Additionally, I can really feel good simply on a standard day like right now. It’s raining in Atlanta. I may take a pleasant bathe, get out the crib, throw on some home garments or some silk PJs, and simply chilling. I simply really feel good simply being within the crib and simply taking the whole lot in. It’s wonderful what the little issues in life can do for an individual, however these are the issues that depend.”
On the must-have hygiene and self-care gadgets that each man wants:
“I am going nowhere with out my brushes, and I am going nowhere with out a durag. You’ve acquired to have a durag – that’s off the highest. I ain’t going to say which one or the place to get it at. You already know what durag you’ve acquired to go get. Obtained to go get the one. Fellas understand how necessary the durag is while you journey, particularly when you ain’t acquired time to get your stuff accomplished. I can slap slightly of this on there, some heat water and a pleasant pomade, good grease or no matter, and bam, you’re good to go. The durag simply saves your life as a person. I’m going to place these as one. These go collectively.
“I deliver my very own lotion in every single place I am going. Resort lotion be cool relying on the place I’m staying at, after which I’m taking their lotion and bringing it again to the crib. If it’s the St. Regis or Ritz-Carlton, they’re getting acquired. These come again to the crib.
“That is the important thing, this is perhaps up there with the durags and the comb – DUDE Wipes. These are the grown-up wipes for us, for males. You’ve acquired to maintain some DUDE Wipes. You may journey with them the best way they’re, they package deal up good, [and] you by no means know the place you’re going to be at. Generally accommodations don’t be proper, so that you’ve acquired to be sure to deliver one thing that’s extra fittable and extra comfy on your wants. The DUDE Wipes is a should, belief me. Obtained to deliver these round with you.”
On recommendation that Shad Moss would give Lil’ Bow Wow about private hygiene:
“It’ll undoubtedly be to not use a lot child powder. I’ll OD with child powder in every single place. It’s my chest [and] the locations the place it should be recent at. I keep in mind one time I used to be getting dressed and I walked out the lavatory and Shai was like, Dad. I used to be like, What? She got here and slapped me on my behind and she or he was like, You’ve acquired all of this white stuff flying out from in every single place. That is when she was youthful. Then I might discover it’d get on my denims after I put my pants on. All people was like, Yo man, you’ve acquired this white shit on the again of your pants.
“In a while in life, I came upon they did a giant recall on a sure firm and child powder and bringing consciousness to it and what it does to males. I’m glad I caught onto it, however I might undoubtedly inform my youthful self it’s okay to be clear, however you was simply attempting to overdo it. Powder on the chest, powder in every single place. Powder, powder, powder. My fingers have been white and dusty. I might OD. The powder was the cherry on the highest. You couldn’t inform me nothing. Hygiene-wise, I simply felt like if I didn’t have child powder, I might lose it on the highway. I’d simply really feel sweaty, however now I’ve discovered different issues that I take advantage of, so I’m good.”
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