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Rihanna and Pharrell are collaborating – however on style, not her long-delayed, much-anticipated R9 album.
The duo is linking up on the advert marketing campaign for Pharell’s debut because the inventive director of menswear for Louis Vuitton.
Pharrell introduced the collaboration on his Instagram, standing in entrance of a billboard of the pregnant singer carrying a number of basic Louis baggage and a to-go espresso cup. Pharrell will introduce his assortment to open Males’s Trend Week in Paris on June 20.
The French style home confirmed that the picture kicks off its Spring/Summer time 2024 marketing campaign starring Rihanna however didn’t clarify why a girl leads the boys’s marketing campaign. Maybe Pharrell is making a gender-neutral line?
Pharell is just not new to the Vuitton model. In 2004, he worked on a sun shades assortment known as The Millionaire with LV and Nigo.
His appointment as inventive director was introduced again in February, with Louis Vuitton CEO Pietro Beccari excited to see what the 2 might cook dinner up with a extra fleshed-out collaborative deal.
“I’m glad to welcome Pharrell again dwelling, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Males’s Inventive Director,” Beccari said in an announcement. “His inventive imaginative and prescient past style will undoubtedly lead Louis Vuitton in the direction of a brand new and really thrilling chapter.”
That is the one clue to this point about what the gathering might appear to be, however Pharell has some robust footwear to fill. He succeeds the late Virgil Abloh as LV’s lead inventive. Below Abloh’s watch, the basic line expanded its imagery to grow to be way more inclusive, as seen on this video for the boys’s Fall/Winter 2021 present starring Yaasin Bey, Saul Williams and Kai Isaiah Jamal.
As for R9, Rihanna introduced that she’d be engaged on it with Pharell in 2020, however since then, few updates have been supplied in regards to the venture. Rihanna’s final album was 2016’s Anti.
Right here’s how Twitter reacted to Pharrell getting the late Abloh’s previous gig:
Rihanna Stars In Pharrell’s 1st Louis Vuitton Campaign
was initially revealed on
cassiuslife.com
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